Juniper Beach was established as a provincial park in 1989. The park protects a representative desert landscape which contains sagebrush, prickly pear cactus and of course, juniper. Part of the landscape includes deep post-glacial deposits and large scale erosion features.
It is a convenient overnight camping spot for travellers on Highway 1 and provides access to the Thompson River. Both CNR and CPR railway tracks run by the park and provide an attraction to train-buffs. This park is also a popular base camp for visitors enjoying boating, fishing, photography and touring historic Hat Creek Ranch and Ashcroft Manor, both nearby.